SK Planet, a subsidiary of SK Telecom, has selected the Krux DMP to unify the company’s data to deliver a more advanced digital media offering.
This will enable SK Planet to connect the company’s diverse online commerce platforms in one place providing tailored information and targeted advertising to individual customers based on consumer behavior, as well as new advertiser propositions and revenue streams.
The partnership with Krux will see the enhancement of SK Planet’s current offering through the improvement of cross platform targeting capabilities to provide consumers with a smarter shopping experience by integrating all channels.
Krux is expected to help make SK Planet’s existing wealth of data actionable, providing consumers with a more personalized connection by ensuring the content they receive is relevant and streamlined across all of their online and offline interactions.
SK Planet said it is already benefiting from the partnership, improving customer engagement, new advertiser proposition and opening up new revenue streams required to remain competitive in the current market.
With an understanding of the regulatory telecommunications environments in Asia Pacific and the ability to deliver a tailored offering to customers, Krux already plays an active role unifying complex telecommunications data, quickly and efficiently before making that data available for activation for customers across the region. The partnership with SK Planet will see Krux further expanding its capability into this sector.