The Premier Soccer League (PSL) has announced Betway, South Africa's online sports betting platform, as the title sponsor for its premier division, now called the Betway Premiership.
This is a massive boost for every lover of football in this country. Our partnership with Betway confirms our league’s standing as one of the best in the world and heralds a wonderful future for our game. Betway’s energy and enthusiasm will have immediate impact across all facets of the game, and on behalf of the PSL, I am proud to welcome them on board as title sponsor and partner.
Laurence Michel from Betway expressed excitement about the new chapter for the league, emphasizing football's deep cultural roots in South Africa. He noted that this partnership honors the league's history while focusing on its future growth and enhancement for upcoming generations.
Established in 1996, the PSL is South Africa's most popular sports competition, marked by legendary figures and thrilling rivalries. This collaboration reinforces Betway's commitment to supporting local sports, complementing its existing partnerships, including the world champion Springboks and Betway SA20.
