Turki Alalshikh, the Saudi Arabian Minister of Entertainment, has teamed up with UFC's parent company TKO Group Holdings and leading entertainment conglomerate Sela to announce a long-term partnership for creating a new boxing promotion. This promotion aims to serve as the main platform for both top boxers and up-and-coming athletes.
TKO will act as the managing partner, providing daily operational expertise, management, and oversight for the promotion. The leadership will be under the guidance of UFC President Dana White and WWE President and TKO board member Nick Khan.
The new boxing promotion is set to feature:
- A clearly structured system for developing new talent from around the world;
- Access for all boxers to the UFC Performance Institute, a world-famous training, research, rehabilitation, and nutrition center for combat sports;
- TKO's production, media, and marketing experience, allowing fans worldwide to enjoy events live and experience high-quality modern broadcasts.
More details about the new boxing promotion, including fighter contracts, fight schedules, and event venues, will be revealed in the coming months.
