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Spanish Real Madrid became the most expensive football brand in the world. This is reported on the official website of the consulting company Brand Finance.
The cost of the los Blancos brand is estimated at €1.7 billion. Last year, the first place in the ranking was taken by Manchester City. Now the English club dropped to the second position (€1.6 billion), and the top three was closed by Barcelona (€1.5).
In the top 10 of the rating were English Manchester United (€1.4 billion), Liverpool (1.4), Bayern Munich (1.2), French PSG (1.2), London Arsenal (1), Tottenham (0.9) and Chelsea (0.8).
At the end of last season, Real Madrid won the Spanish league title and also won the Champions League for the 15th time.
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