Youku Tudou has inked strategic partnerships with China's leading smart TV and OTT manufacturers, eight of which involve an exclusive integration of the pre-installed Youku Tudou app.
In April, Youku Tudou announced four new partnerships with OTT companies that cover pre-installations of the Youku Tudou TV app.Thesecompanies include Huawei Technologies, ZTE 9 Network Technology's Fun Box, Goldweb Technologies, and Jiuzhou Electronic Technology.
The four additional partnerships bring Youku Tudou into strategic alliances with all top 10 major OTT manufacturers, including Coship Electronics.
Youku Tudou is also partnering with China's top six smart TV players, with Changhong, Haier and Konka all choosing to exclusively preinstall the Youku Tudou app.
Youku Tudou's applications are available on smart TV and OTT hardware created by dozens of smaller smart TV and OTT device makers.
Different from standard TV apps, the Youku Tudou app is highly customized and can be embedded in multiple smart TV and OTT devices. The appincludes a media player, customized channels, social features and search capabilities, among other features.
All OTT users will be able to access more than 7,000 titles of licensed TV dramas, films and other programming, plus hundreds of in-house productions and over 100 million user-generated content.