Hong Kong's Wharf T&T has renamed itself to WTT HK Limited and adopted the new tagline Winning Together.
The enterprise communications and IT service provide has also introduced a new logo and a new offer to promote the Winning Together tagline.
The offer will bundle a free ecMeFi Wi-Fi device valued at HK$1,398 and 1GB of local and roaming data for each subscription of 200Mbps fiber business broadband.
WTT has more than 55,000 enterprise customers in Hong Kong and covers 90% of business customers with its high-speed fiber network.
“Technology is increasingly important as a force of change in the business landscape. With our state-of-the-art infrastructure and Fiber-To-The-Desk (FTTD) broadband network, we will continue to be the trusted partner for our customers to enable their businesses and succeed in this competitive, fast-changing business environment," WTT CEO Vincent Ma said.
“[This] marks an inspiring year for WTT. With a refreshed brand identity, we are evolving into a new era of success and innovation.”
WTT is planning a series of rebranding events including a television commercial and print advertisements featuring Hong Kong high jump record holder Cecilia Yeung Man-wai, the new brand ambassador for the company.