Vuclip has entered into a partnership with U Mobile in Malaysia, offering premium Asian content on the go with Viu through its Video- Onz service.
Viu is an over-the-top (OTT) video-on-demand (VOD) service launched in Malaysia by Vuclip in February this year.
U Mobile subscribers of P70, i90 and i130 post-paid plans will now enjoy complimentary unlimited video streaming through Viu without using their data.
Other post-paid and broadband customers will enjoy an additional 100% data allocated to the Video-Onz service while prepaid users will enjoy an extra 100% data bundle for Video-Onz through the purchase of UMI/MB data packages.
Viu will also offer 60 days of complimentary access to premium content for U Mobile customers.
“We know that data consumption and additional data charges are key concerns for Malaysian viewers,” said Kingsley Warner, general manager of Vuclip Malaysia. “This partnership allows U Mobile customers to watch videos on demand whenever and wherever they want, with peace of mind.”
According to the Vuclip’s Fourth Quarter 2015 Global Video Insights released, 23% of Malaysian consumers view video content using smartphones. Also, 56% of respondents highlighted high data consumption as a key concern around smartphone video viewing.
Since the service was launched in Malaysia in February 2016, Viu has seen a high level of engagement with consumers. The average Viu user watches 20 videos a month.