Vodafone India has outlined a strategy aimed at doubling its SME customer base in Bangalore, known as the Silicon Valley of India.
Vodafone Business Services announced a three-pronged plan to increase its SME coverage in the state of Karnataka - particularly capital Bangalore (Bengaluru) - and across India.
The three spokes of the strategy are coverage, intelligence and automation. Coverage involves widening the company's ecosystem of channel partners and advanced resellers.
Automation will involve making it easier for SMEs to do business with Vodafone through initiatives involving opening a system access partner portal. Intelligence will involve launching six new services tailored for specific industry verticals, to complement the six already launched.
In addition Vodafone will use the newly launched VBS cloud platform to provide SaaS to Indian SMEs. The operator has also introduced Ready Business 2.0 - an integrated suite of Vodafone communications services designed to help SMEs find answers to business problems.
“Vodafone Business Services will help growing businesses become ready for their next phase of growth. Our newly launched cloud platform will act as a one-stop shop for SMEs for all their ICT related business needs,” VBS national head for SMEs Ajay Sehgal said.
“With our Ready Business 2.0 proposition, our fixed, mobile and cloud solutions can empower SMEs in scaling up faster, enhancing operational efficiencies and building a more connected and productive workforce, thus making their business more responsive to customers.”