PCCW Media has launched Viu over-the-top (OTT) mobile video entertainment service as a freemium offering in India and Malaysia.
For Viu India, consumers get free access to a vast archive of premium content from Bollywood and Hollywood top studios such as Media Prima, Sony Pictures, Sony Music, BBC, CBS, etc.
Viu India viewers can choose to subscribe to premium service which is ad-free with access to additional quality content. Viu India service is supported with Samsung, eBay and FreeCharge.
Samsung Android mobile phone users get an exclusive three-month trial while eBay and FreeCharge offers various promotional offers and flexible payment options.
As for Viu Malaysia, it offers the latest Korean drama and variety series from SBS, KBS, MBC and CJ E&M, as well as Chinese, Bollywood, Tamil, Indonesian and Malaysian programs. Selected Korean and Bollywood content are localized with Chinese and Bahasa Melayu subtitling.
As in India, viewers in Malaysia can choose to subscribe to ad-free premium service with access to additional premium content through Viu’s telecoms partner, Telekom Malaysia Berhad.
Additional content will be available from regional and international marquee studios for Viu in India and Malaysia as Vuclip already has long term partnerships with more than 250 top studios globally.