Indian Direct-To-Home (DTH) satellite broadcaster Videocon d2h has selected Brocade Ethernet fabric to revamp its data center networks.
The broadcaster, a unit of Videocon Industries, deployed Brocade VCS Fabric Technology running on Brocade VDX switches within its new and existing data centers.
India is the world's most competitive DTH satellite market with the participation of six private service providers and India's state-owned TV broadcaster. When Videocon d2h launched its services in 2009, it was last to enter the field, yet it managed to attract more than 10 million subscribers in just over four years, putting it within 30% of the much longer-established market leader.
“Thanks to pioneering high-end services - such as full 1080i high-definition channels, 3D programming, PVR, USB PVR, and so on - we’ve been adding around a million new customers a quarter in the recent past,” said Samir Dhaga, Vice President, IT at Videocon d2h.
“With such rapid business growth, there has been an exponential increase in the internal data centre traffic. With the 1 Gbps network quickly running out of steam, we had to rapidly embrace newer technologies. We therefore embarked on a program to expand capacity by building a third data centre and upgrading our existing infrastructure with an emphasis on high-speed internal networks that would support virtualization, availability, and manageability.”
Brocade VDX 6720 switches were initially deployed at Videocon d2h's new data center, which was specifically designed to support virtualization, with the deployment at the company’s two other facilities following in a second phase.