Video content security specialist Verimatrix said Monday it landed a deal with OTT video-on-demand service provider Quickflix Limited to supply its Video Content Authority System (VCAS) for Internet TV.
Quickflix is an Australian online movie rental company with a business model similar to Netflix – customers pay monthly subscriptions to rent films and TV shows delivered as DVD or Blu-Ray either by mail or streamed online to computers, connected TVs and other devices.
Quickflix also recently launched its WatchNow app for iOS devices that allows subscribers to view unlimited movies and television shows instantly from content providers including Warner Bros, Sony Pictures and NBC Universal.
Quickflix CEO Chris Taylor said content protection was a particular concern for the company because it delivers video to multiple devices over unmanaged networks – which not only requires robust security for on-demand content, but support for the HTTP Live Streaming (HLS) protocol for delivery to iOS and Android-based devices, and Microsoft’s PlayReady DRM for delivery to PCs and Macs.
The new content protection system from Verimatrix enables Quickflix to support the creation of new business models, particularly those that take advantage of earlier release windows for premium VoD content.
Verimatrix chief sales and marketing officer Steve Oetegenn said the company’s VCAS for Internet TV solution enables operators like Quickflix to negotiate favorable content licensing agreements by providing the same high level of security in an unmanaged streaming environment as found in managed IP-based networks.
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