Venkata Sai Media (VSMPL), providing cable TV service in southern India, has launched a new digital cable and high-speed broadband offering powered by Kuldelski Group unit Nagra.
The operator chose Nagra’s anyCAST content protection and OpenTV middleware technologies to provide local cable operators in the state of Andhra Pradesh with access to a variety of digital TV services under the brand name “Media Vision.”
These will include 276 SD and 24 HD services with plans to introduce value added services like video-on-demand, home shopping and more. This latest launch also marks the first commercial deployment of OpenTV middleware on a cable system in India.
“VSMPL has acted quickly to meet the digitization timeline set forth by the Indian government and is now able to reach more local operators with our pre-integrated, scalable and fast time-to-market solutions,” said Jean-Luc Jezouin, Nagra’s SVP sales for the Asia-Pacific region.
VSMPL’s new service will enable a new generation of digital TV services for local cable operators. It boasts built-in features powered by OpenTV middleware such as PVR and targeted advertising and a user interface adapted to the region’s multi-lingual landscape.
Nagra anyCAST Security Services Platform promises robust content protection, supporting a range of services from basic free-to-view to enhanced content like 4K Ultra HD.