Service providers are struggling to meet demand for mobile data capacity, establish high customer satisfaction and ensure long-term profitability.
While data pricing and traffic shaping have a part to play, service providers need to articulate the elements of customer value when using mobile data services.
The industry must change the mindset of the customers and encourage alternative access where appropriate.
This white paper uncovers the value of mobile data and outlines an approach by which service providers can achieve this transformation.