Televisions Broadcasts (TVB) is teaming up with China Media Capital (CMC) and Warner Brothers Entertainment to develop and produce a slate of Chinese-language films, including global tent poles for distribution in China and internationally.
According to CMC and Warner Bros., a new joint venture dubbed Flagship Entertainment Group will be formed to capitalize on China’s rapidly growing film market and increasing demand for high-quality domestic movies.
“We trust the joint venture will help us look for new, creative ideas and bring our content to the next level,” said Charles Chan, chairman of TVB. “The partnership with CMC and Warner Bros. will open a lot of doors in the mainland and overseas film markets.”
Chan said Hong Kong holds a unique position in bridging the Chinese mainland audiences with Hollywood studios. “TVB, as the leading broadcaster in Hong Kong, has a unique advantage because of its many popular artistes and wide range of promotion platforms.”
He added that when launching Shaw Brothers Pictures earlier this year, TVB had hoped to join hands with local film companies to produce more popular and quality films.
“Hong Kong has created many classic titles before,” said Chan. “Together with Hong Kong filmmakers, talents and professionals, we have the confidence to make new ones.”