TV Genius announced that it has formed a groundbreaking partnership with GfK Media, a major international market research agency, to further enhance the relevance of its award-winning Content Discovery Platform.
The partnership combines TV Genius’ search and recommendation solution for TV content with GfK Media’s audience research expertise to provide operators and content owners from around the world with a highly relevant, market-specific solution for content discovery.
“We’re seeing increasing interest from TV operators and media owners around the world in finding out more about what drives TV viewing, to understand audience engagement with video content, as well as measuring what they are watching,” said Nick North, chief marketing officer, GfK Media.
GfK’s business information services provide the essential knowledge that industry, retail, the healthcare, service sectors and the media need in order to make their business decisions. This unique partnership sees GfK Media integrate its research about the TV audience with TV Genius’ Content Discovery Platform. Deployed by companies including BSkyB, ITV, and SESAstra, TV Genius makes it easy to keep television relevant while evolving with the rapidly changing TV marketplace.