Thai mobile service provider TrueMove has deployed Procera’s ScoreCard technology to monitor the quality of experience (QoE) its network is delivering to subscribers across 2G, 3G, and 4G LTE.
ScoreCard is being used for raw QoE KPI intelligence and the visualization of network performance, thereby helping to guide capex investments and better service planning.
TrueMove’s management can quickly use the data and visualization to further aid business investment decisions, maximize ROI, and reduce churn among the subscriber base.
“Mobile operators are increasingly differentiating their offerings by delivering a differentiated experience to subscribers,” said Viriya Upatising, CIO at TrueMove.
“Procera’s solutions enable TrueMove to see the actual experience delivered to their subscribers in real-time, and ScoreCard provides unique QoE KPIs and visualization that is ensuring the experience is a good one for all subscribers.”
As higher bandwidth mobile devices, connected cars, and the Internet of Things (IoT) continue to proliferate, TrueMove needs better intelligence about the QoE delivered to subscribers to maximize the return on investment for its capex.
ScoreCard has been deployed across TrueMove’s network to measure the quality of mobile broadband delivery. No Personally Identifiable Information (PII) is collected from the subscribers, but the overall quality of the broadband service is measured and fed back to a centrally deployed Procera Insights system.
ScoreCard has already identified several areas of investment that will improve the QoE of the TrueMove network, and action has been taken to enhance the subscriber experience based on ScoreCard’s recommendations.