10. Social gaming is on the rise
While the leading social network, Facebook, itself has publicly distanced itself from real money gambling, the sheer scale of activity on the play-for-fun sites suggests that there could well be a substantial market for such titles for an established social media brand that was willing to offer products. Zynga – which launched its own proprietary platform earlier this year – is poised to introduce real money social gaming in the UK in 2013 (through a partnership with bwin) and possibly in the US, where it has applied for a license in Nevada.
We expect to see a surge of activity within social gaming from competitors throughout 2013, both in terms of real money plays and greater gambling app integration with social network platforms.
For the full report of Juniper Research's “Top 10 Mobile Trends for 2013”, please click here to download the white paper in PDF format