Tencent has reached an agreement to be the exclusive TVOD (transactional video on demand) and SVOD (subscription video on demand) distributor in China for Paramount Pictures’ new theatrical releases starting April 2016.
Under the deal, Tencent will have exclusive SVOD and TVOD rights in mainland China for upcoming Paramount feature films for 12 months following their theatrical releases.
Tencent users will receive unique access to content from Paramount via Tencent's various online channels, including v.qq.com, film.qq.com and the Tencent Video app.
The agreement further enhances Tencent's unmatched premium content portfolio of top-class stars and entertainment which already features the complete Star Wars saga and exclusive content from HBO and the NBA.
Movie fans will also be able to enjoy recent box office hits from Paramount on-demand across multiple channels, such as Mission: Impossible -- Rogue Nation and Terminator Genisys, among many others, in a high-quality format.
"This deal will allow our content to reach a wide audience through Tencent's massive user base while ensuring it is completely protected," said Rob Moore, vice chairman of Paramount Pictures.
Tencent has also acquired the online rights to the complete James Bond franchise from Metro-Goldwyn-Mayer Studios (MGM), such that Tencent will be the only China Internet company providing the 007 titles online to China's vast movie fan base.