Telstra has added two cloud-based online video platforms to its global media portfolio — the Video Monetization Solution (VMS) and Online Video Solution (OVS) — designed to help professional and digital media organizations more effectively stream, deliver and distribute online video content.
Trevor Boal, head of Telstra broadcast services, said the two solutions leverage industry-leading technology from Ooyala and strengthen Telstra's professional and digital media portfolio, which includes global satellite and teleports services, Global Media Networks, SNG and miniature camera capabilities.
"For many media customers — from large-scale broadcasters to smaller publishers — the complexity of delivering an on-demand service from scratch can seem daunting, due to the associated technical challenges and costs,” said Boal.
"This means an increasing number of media customers are looking to new platforms which incorporate data analytics services to deliver enhanced and more targeted video content to audiences across multiple devices, such as smartphones, tablets and gaming consoles,” he said.
Telstra's VMS is specifically designed for broadcasters, content owners and pay-TV operators, promosing to enable them to deliver high-quality video content with studio-grade protection, rights-management and flexible monetization models.
"Using VMS, customers can create customized video experiences — including transcoding and publishing workflows — from a centrally managed platform that comes complete with a full range of analytics, providing near real-time reporting and business intelligence data,” said Boal.