DHX Media, maker of content for families and children, has signed two non-exclusive content distribution deals with SVOD operators in China.
iQiyi has acquired AVOD and SVOD rights to more than 400 half-hours of content which includes classic Teletubbies, Paddington and Caillou.
In an additional deal, online video company LeTV has acquired OTT TV (Smart TV and set top box) and web broadcast rights to 313 half-hours of classic Teletubbies in English and Mandarin-language.
Teletubbies was the first Western preschool property to air in China on CCTV reaching an audience of 300 million children, and the first to open its very own Skills Development Center in 2006.
It also has an impressive roster of licensees in the territory including Phoenix and Hangzhou- Z-Shine.
"China is increasingly becoming one of our key territories for distribution growth and these deals further boost the presence of our brands, particularly Teletubbies which has an existing fan base in China,” said Josh Scherba, SVP of distribution at DHX Media.
“Leveraging our large selection of Mandarin-dubbed shows, we are ideally positioned to provide kids and family content to operators in this rapidly growing market,” said Scherba.