The m-commerce rage has also resulted in privacy concerns for 73% of global respondents, with 70% of the opinion that mobile phone payments heightened the risk for identity theft and fraud.
Most respondents (59%) felt the enabler role for mobile payments fell to credit card companies, followed by wireless operators (54%), software companies (52%), large retailers (52%) and device makers (48%).
“Mobile commerce is poised to drive huge changes in the way we shop and pay for goods and services,” Accenture mobility director Andy Zimmerman said.
“We can expect a convergence of traditional and alternative currencies, and it has huge implications on the entire in-store retail experience.
“While the survey indicates there are issues to address in terms of privacy and security, these findings are good news for mobile network operators because consumers have requirements they look to operators, technology vendors, or financial institutions to address.”