Tata Sky and Ericsson are partnering on India’s on-demand movie and TV market.
In a statement, Ericsson has supplied Tata Sky, an Indian DTH operator, with an advanced TV on-demand system that enables its eight million satellite subscribers to enjoy movies on-demand and catch-up TV.
The deployment is one of the first in the world to be based on Ericsson’s Media Delivery Network (MDN), a media-centric solution for the distribution, delivery and content management of linear and non-linear TV.
It further builds on the relationship between Ericsson and Tata Sky, following the provision of an Ericsson headend system for the launch of high definition (HD) services this year, the statement said.