About 2.1 million online users in New Zealand watched online video in February 2011, representing 77 percent of the total online population, a report said.
The report from comScore also said Google Sites led the market as the top online video property, driven largely by viewership at YouTube.com.
Google Sites ranked as the top video viewing destination in New Zealand reaching more than 1.7 million viewers who watched 81.6 million videos. Viewership at Google Sites was largely driven by YouTube.com which accounted for 81.2 million videos, representing 51.6 percent of all videos viewed in New Zealand during the month. Facebook.com ranked second with 562,000 viewers and 2.4 million videos viewed, while VEVO ranked third with 370,000 viewers.
New Zealand based properties TVNZ Sites and MediaWorks NZ Limited both ranked among the top 10 video properties reaching 201,000 and 149,000 viewers, respectively.