A third of broadband users in the United States have used a second-screen sports app while watching a game on TV, a new study from TDG shows.
The research firm said engagement is expected to further broaden and deepen over the next decade as more leagues and conferences introduce their own apps, and as these apps become better attuned to the needs of live sports viewers.
Alan Wolk, TDG senior analyst, said: “Portable devices are becoming a must-have companion for many television sports viewers. Simultaneous access to real-time updates and related media on smartphones and tablets is becoming routine for a growing number of fans”.
Wolk added that second-screen use mirrors the way fans behave while they are watching a live sporting event.
“Television sports viewers scream at the set during critical plays. They chat with their friends. They go online to look up stats,” he said. “Second-screen apps support these same activities while enhancing their engagement with the televised game.”
Fully aware of these tendencies, broadcast networks, leagues, and teams have designed robust second-screen apps that deepen their connection with fans.
When combined with embedded support for popular social platforms, these apps are proving attractive to fans looking for new ways to connect with their favorite teams and players.