South India’s television sector is predicted to grow 17% yearly to reach 2.9 billion euros ($3.8 billion) by 2015.
A report quoted industry research firm Ficci-Deloitte saying that overall, the media and entertainment market in the four southern states is expected to grow at a compound annual growth rate of 14% over the coming four years.
Television, the region's most popular media platform, accounts for 57% of the overall market for media and entertainment, the report said. Print, films and radio follow television in the popularity ratings across the Southern states.
The report further said the languages of Tamil and Telugu dominate the sector, together accounting for about 70% of the total South Indian media and entertainment market. Kannada follows the big two, with television accounting for a 58% share of its media sector, while Malayalam follows with a projected 14% CAGR for its media and entertainment market.
The second largest market in South India is Telugu which is set to register a 15% CAGR, report added.