Sony Ericsson has launched its own channel in the Android Market, the first mobile phone manufacturer to do so.
This is an operator dependant feature, so it will not be there for all customers but will be available to most.
What it means is that the “My Apps” option in Android Market is replaced by a link to Sony Ericsson’s specific channel.
This will help consumers find easily the stuff that Sony Ericsson get asked about or things that they know really enhances the user experience of Sony Ericsson phones.