UK subscription TV operator Sky has selected DigitalRoute's MediationZone as its primary data integration platform for corporate business intelligence.
Sky first began using MediationZone in 2007 as a strategic mediation system. The platform was expanded to also cover data integration for strategic products at the end of 2008.
The latest upgrade also made the product a component in Sky's tailored advertising solution.
MediationZone has now replaced all existing mediation systems across Sky's business, DigitalRoute said.
“DigitalRoute presented a persuasive vision for the tool and its capabilities outside the traditional mediation space,” Sky business intelligence manager Avi Marco said.