SingTel has introduced a new customizable contract free mobile plan in an effort to differentiate through offering customers superior flexibility in their mobile services.
The data-centric, SIM-only plan will allow customers to easily add extra data, talktime and messaging allocations at any time.
The basic plan is an S$20 ($14.24) starter pack which includes 5GB of data, comprising 3GB of local mobile data and 2GB of premium Wi-Fi data.
Additional local data can be purchased starting at S$5 for 1GB of data up to S$150 for 30GB. Customers can also pay S$5 for 200 minutes of talktime, S$10 for 800 minutes or S$15 for unlimited local calls.
SMS or MMS messages can be added at the rate of S$5 for 1200 messages or S$15 for unlimited messages.
SingTel vice president of mobile marketing Diana Chen said the new plans have been developed in response to consumer feedback.
“Our customers have spoken and we are responding by expanding our range of plans to suit their usage needs. Today, we are seeing an insatiable appetite for online information and entertainment which is fueling the demand for more data. At the same time, customers are craving greater flexibility in the way they manage their communication needs,” she said.
“So we’ve made it possible for users to bring their own device, select only the services they want and enjoy a considerable amount of data from just S$20 a month – and all without having to commit to a contract.”