SingTel unveiled deF!ND, the first intelligent mobile concierge app that integrates local information and allows bookings of services that Singaporeans find essential in their daily lives while on the move.
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With deF!ND, users can book taxis, make restaurant reservations, buy movie tickets, locate ATMs, medical clinics and other essential amenities, find the best shopping deals, search business directories, get updates on local events, and look for food in their area.
For example, by telling deF!ND “char kway teow.” it will immediately provide a list of the hawker centers and eateries that serve the local specialty near the user’s location.
“As a Singapore company that is in the digital service business, we have developed an understanding of local lifestyle preferences over the last 3 years. Through our inSing.com website, we have developed a comprehensive directory of more than 5,000 restaurants, 7,000 hawker locations and 150,000 business listings, and made it available on deF!ND. This is truly unique and differentiates us from other companies in this industry,” said Allen Lew, SingTel’s CEO Singapore.