Rovi has made significant enhancements to its entertainment discovery portfolio for India, expanding its metadata coverage to the top OTT and Indian pay-TV providers, including more than 20 of the most popular multi-system operators and direct-to-home providers.
New features include regionalized metadata, such as program descriptions and celebrity profiles, written by editors who are located in the Rovi office in India.
With Rovi Video, customers in India are able to incorporate new features that highlight regionally relevant actors and actresses with in-depth facts for hundreds of domestic and international celebrities.
“By offering a single database with extensive information spanning multiple languages, Rovi’s metadata solutions are all the more compelling for companies shipping in multiple markets and for consumers who want an enhanced, personalized entertainment experience across all devices,” said Kathy Weidman, SVP and general manager for metadata at Rovi.
Rovi Video powers applications and devices for the discovery of localized media and entertainment content in over 70 countries.
Globally, Rovi Video encompasses multimedia data on more than seven million TV programs, more than half a million movies, and a million celebrities, along with cast and crew bios, photos, and content-related imagery.
Native speakers with domain-area expertise create local, searchable metadata on movies, TV series and episodes, and celebrity profiles and descriptors such as moods and themes, making it easier for customers to integrate localized metadata in their products.