The purpose of this whitepaper is to educate the industry about the Rich Media Mobile Ad units that are available for use in mobile advertising.
This whitepaper includes definitions, attributes and examples of Rich Media Mobile Advertising that are currently being used in the marketplace.
The scope of this whitepaper does not include branded Rich Media Applications and Games.
This whitepaper is intended to encourage experimentation with Rich Media Mobile Ad Units, and invites companies to share best practices with the Mobile Marketing Association’s Mobile Advertising Committee to influence future Rich Media Mobile Advertising Guidelines.