PLDT will offer big data services in the country to help local enterprises advance their businesses.
PLDT’s network of data centers can process industry-level data center requests, and enable PLDT to offer big data services such as expert consulting, managed platform services, and breakthrough insights, backed by PLDT’s communications and technology infrastructure.
“Big Data drives our everyday lives. Every action generates data, which become valuable insights that empower enterprises, organizations, government agencies, and even small and medium enterprises to develop more effective products, services, and programs for their target markets. By offering Big Data services, PLDT enables the country’s digital economy by providing capabilities that leverage our network infrastructure and data service expertise," said PLDT executive vice president and ePLDT president & CEO Ernesto Alberto.
With the amount of data created and consumed by enterprises, there is a need to ensure that big data analytics services are backed by a reliable network infrastructure. As a company that heavily generates data, PLDT’s infrastructure is designed to handle big data processes generated by over 75 million wired and wireless PLDT subscribers.
“PLDT’s world-class infrastructure is capable of handling the most demanding data analytics tasks. The introduction of Big Data analytics in PLDT’s portfolio reinforces its commitment to provide customers with game-changing capabilities and insights that can propel their business to the ASEAN landscape,” said ePLDT group chief operating officer Nerisse Ramos.
Large enterprises as well as SMEs in the financial services, logistics, retail, hospitality, healthcare and utility industries are set to benefit the most from big data analytics. Applications of Big Data vary according to a business’s size.
In PLDT’s case, big data helps the company determine opportunities for cross- and up-selling products, promoting various platform events, and developing promos depending on actual consumer usage. These decisions are based on data that provide valuable insight into the profiles of PLDT’s users, helping the company develop relevant products, services, and promotions for its consumers.