Personalizing the network

09 Oct 2006
00:00

At the time we went to print, the shareowners of both Lucent and Alcatel has just approved the two companies' pending merger, which the companies expected to close by the end of calendar year 2006

Telecom Asia: The global ITU event will be held in Hong Kong for the first time, and many see this as a 'coming of age party' for China's telecoms. How does Lucent view the China market‾

By holding the global ITU event in Hong Kong, the global telecoms community is recognizing the significant role China plays, not just in terms of manufacturing but also in terms of subscriber growth and its pursuit of cutting-edge technology.

The telecom landscape in Asia and around the world is in the midst of a dramatic transformation. What will the end-user experience be like in a couple of years‾
At Lucent, we see 'four C's' that will define the next-generation communications experience: collaboration, content, convergence and, most importantly, community.

As people look for ways to better collaborate - whether it be on a business problem or planning a family vacation - they want to effectively share ever-increasing amounts, and types, of content. To do this in the most efficient manner, they need the types of converged services that our industry is just now starting to deliver. All of these elements will help next-gen networks deliver a true sense of community.

At Lucent, we call these converged services 'Blended Lifestyle Services,' which are about simple, seamless, secure access to all of my services anytime, anywhere and with any device. They're about delivering a 'killer user experience' that is personal and portable. And they're about having the ability to simultaneously access multiple applications with one click while inviting others to participate in a rich, integrated communications experience.

The 'lifestyle' component of the experience is an integral part of making the service relevant to the consumer and enterprise user. For example, teens and tweens will find value in a blended service experience that enables richer gaming, messaging and social networking capabilities, while a business professional will find value in an experience that enables multitasking, collaboration and a seamless transition between personal and business communications.

How is Lucent working to make this killer user experience a reality‾
The underlying network will play a crucial role in delivering a killer user experience. Our customers are starting to turn to IMS-based networks that will enable them to offer the applications and services that blend voice, data, video and other multimedia content while enabling end-users to create their own personal networks inside the carriers' networks.

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