Paypal has launched PayPal Biz+, a dedicated solution to help Chinese merchants unlock opportunities in the cross-border business-to-business-to-consumer (B2B2C) e-commerce market.
The solution was launched at the fourth annual Cross-Border E-Commerce Conference in Shenzhen, which gathered over 800 merchants from small-and-medium enterprises to large enterprises.
PayPal sees the B2B export market as a key growth driver of China’s 4 trillion yuan and rapidly-growing cross-border e-commerce market. The sector represents 80% of China’s total cross-border e-commerce market in 2014, which is expected to double by 2017.
“Opportunities in cross-border e-commerce abound for Chinese merchants. We have found a particularly exciting opportunity in the B2B2C sector where Chinese merchants sell to overseas buyers who in turn sell to end consumers,” said Patrick Foo, Head of Cross-border Business, PayPal China.
PayPal Biz+ solution is a comprehensive suite of offerings, which include seller protection from various risks, including unauthorized claims for payment reversal, refunds or “Item not received;” Renminbi withdrawal service to be launched in partnership with LianLianPay; risk management which helps merchants identify and avoid fraud at the earliest stage possible; and international logistics