The popularity of mobile TV is maturing among younger viewers, but future growth will be driven by older consumers, the 2015 Arris Consumer Entertainment Index shows.
More than half (59%) of all people now watch mobile TV, rising to 72% of 16-24 year-olds. However, while young people watch the most mobile TV, there has been no increase in the number of viewers.
For 65+ year-old consumers, the number of mobile TV viewers has increased by a remarkable 11%. This demographic presents an excellent growth opportunity for operators – if they can help consumers overcome barriers of inconvenience and cost, and make it easier to download or stream content.
Consumers generally prefer to download rather than stream mobile content, with nearly three-quarters (72%) of downloading consumers say it is important to be able to download content to a device so they can watch it on-the-go without an Internet connection, rather than having to rely on cellular connections to stream.
Also, 73% of the respondents who watch mobile TV use Wi-Fi to do so. This presents an opportunity for service providers to facilitate content downloads to mobile devices.
Further, binge-viewing has gone solo in 2015, with 60% of binge-viewers doing so alone. The average binge-viewing consumer now watches for three hours in each sitting.
Service providers thus have an opportunity to personalize content and services for the individual and deliver a more tailored customer experience.