MTN and IMImobile have teamed up to address the growing demand for content in emerging markets, providing MTN's 21 markets access to current and globally popular content through enhanced delivery platforms.
Content categories will include local and international music, sports, games, entertainment, news and more.
The teamup will also enable MTN to launch new income-generating voice and data services across its global footprint, with global revenues from mobile content and services estimated at around $150.2 billion in 2011, up from $89.3 billion in 2006.
One of MTN's new content streams will be the 2010 FIFA World Cup, of which the mobile operator has exclusive global mobile content rights.