Motorola Solutions recently launched a new unified indoor locationing platform for customer engagement.
The MPact Platform for Mobile Marketing enables shoppers to opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app and access Wi-Fi to locate products in store, read reviews, compare prices and look up information.
Location technology translates into relevant discounts and special offers for shoppers as well as attentive service that can enhance the overall in-store experience.
Motorola said MPact offers three levels of location services: Presence, Zone and Position. It uses Wi-Fi and Bluetooth Smart to pinpoint the exact location of customer devices in relation to the merchandise they are looking at.
Motorola is collaborating with four technology vendors to help make MPact an end-to-end locationing solution providing benefits to retailers and customers who opt in.
Aisle411 makes shopping in-store easier, allowing users to find products with inventory searchable indoor maps while receiving special offers based on their location in the aisle. Digby’s Localpoint location marketing platform allows retailers to engage shoppers and measure performance at every step of the customer journey from neighborhood to front door to the aisle.
Meanwhile, Phunware provides turn-key, multi-screen solutions integrated with the MPact platform that engage, manage and monetize users. Swirl’s beacon marketing platform allows retailers to deliver highly relevant mobile content and experiences to customers while they shop.
“A majority of consumers are already using their smart phones for shopping-related activities. MPact helps retailers interact with shoppers in-store, adding valuable engagement through technology. The solution can help shoppers request in-store assistance and receive customized offers to their mobile devices at the right time, potentially increasing total sales and providing an optimized shopping experience,” Girish Rishi, senior vice president, Enterprise Solutions, Motorola Solutions.