Mobile coupon redemption hits $6b globally in 2014 -- Juniper Research

Staff writer
11 Nov 2009
00:00

Consumer usage of mobile coupons will generate close to $6 billion globally in retail redemption value by 2014, according to a new report from Juniper Research.

The new report titled ‘Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014’ also found that ARPU from near-field communications (NFC) coupons and smart posters will exceed ARPU from NFC payment transactions.

Further, Juniper Research says the vast majority of mobile coupon redemption value in 2014 will be generated by the Far East and China, Western Europe and North America.

Related content

Follow Telecom Asia Sport!
Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.