Mobile education in India
Technology penetration in general settings remains painfully low in India, limiting the adoption of mobile apps. Tavess estimates the potential size of the Indian education-based mobile apps market to have been $3.6 billion for the year 2010, and expects this to rise to $10.8 billion by 2015.
But the realized size of the market was a mere $73.9 million, with growth to $240.9 million expected by the year 2015. These figures highlight the untapped potential in the Indian market.
Market Overview & Opportunity Snap-shot (India):
| | 2010 | 2012 | 2015 | |
| Number of Universities | 481 | 515 | 548 | |
| Number of UG Students | 3,100,000 | 3,875,000 | 4,843,750 | |
| Number of PG Students | 300,000 | 375,000 | 468,750 | |
| % of Students Using Smart-Phones | 20% | 24% | 33% | |
| % of Students primarily accessing Internet on Mobile-Phones | 50% | 65% | 80% | |
| Market Size (US$ Mn) | 73.92 | 104.04 | 240.97 | |
| Market Potential (US$Mn) | 3,628.80 | 6,350.40 | 10,808.04 | |
| Content On-Demand | Visual illustrations; Exam-oriented material and tests; Knowledge-base | | ||
| Applications On-Demand | Real-time collaboration and exchange portals | | ||
The Indian Education market is fairly occupied by traditional organizations which believe that relying on technology dissolves the human aspect of education.
To fully realize the potential of smartphones and mobile apps, the traditionally-bound wide-spread teaching fraternity will need hand-holding until they develop awareness and comfort in using technology.
Keerthi Chandan is senior analyst – ICT markets at Tavess. For more info contact: [email protected] or go to www.tavess.com