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Global revenues from mobile advertising will be worth $3.5 billion in 2010 according to the latest research from Informa Telecoms & Media.
The market is expected to show strong growth over the next five years and generate revenues of around $ 24 billion in 2015.
During this period, the share of mobile advertising revenues for the operators will fall from around 26% in 2010 to an estimated 20% in 2015.
Source:
Staff writer