The Mobile Marketing Association (MMA) and the Internet and Mobile Marketing Association of the Philippines (IMMAP) has launched the MMA Philippines local council.
The partnership is aimed at driving in the Philippines the adoption of global standards, best practice and guidelines across the mobile marketing channel.
The Philippine council brings together 24 founding member companies and is the second to be launched in Asia Pacific in the last four months.
One of the first countries to publicize SMS remittance and SMS credit transfer services, the Philippines remains the SMS capital of the world with over a billion messages sent each day.