The global demand for data is growing exponentially. And it's leaving broadband service providers—in both the wireline and wireless sectors — caught between two conflicting pressures.
On the one hand, they need to attract and retain data-hungry customers. That means continually investing in a fiber-based network infrastructure that can handle a tidal wave of bandwidth-intensive video, data and multimedia applications.
On the other hand, service providers need to appease their always-on customers’ demand for new services — while trying to find a way to reduce costs.
So how do you do all of this at once? The answer wasn’t going to come from a single source—it needed a holistic approach, possibly even a rethinking of the entire system. And the answer was surprisingly elegant.
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