Mahindra Comviva has launched the MobiLytix Suite, a big data-driven mobile analytics solution that generates actionable customer insights.
The solution aggregates subscriber usage data across multiple touch points, enabling deeper and superior customer experience while improving revenue growth of telecom operators.
The MobiLytix Suite promises to enable service providers to enhance customer experience. Its backbone is an analytical engine aimed at understanding the various events across a customer's lifecycle and helps develop strategies to maximize a customer's lifetime value.
It also aids chief marketing officers and marketers to analyze hidden revenue generating patterns and formulate the appropriate product and growth strategies. In addition, seamless, real-time and omni-channel execution of personalized contextual marketing promotions ensure faster go-to-market and help operators realize incremental revenue opportunities.
"Globally, operators are increasingly concerned about customer retention. They are also trying to monetize existing customers by cross-and-up selling additional services,” said Manoranjan Mohapatra, CEO of Mahindra Comviva.
“With the MobiLytix Suite, we hope to establish a new business niche for customer and channel value management, driven by analytics and actionable insights,” the CEO said. “With our MobiLytix product line, we expect to be a significant player in one of the fastest growing segment in the mobility space."
Mahindra Comviva's MobiLytix Suite enables operators to obtain real-time actionable insights with usage growth of about 5%. In addition, telecom operators can also get significant increase in the response and reach rates.