While expectations are high for mobile TV and radio services, consumers are unlikely to spend a substantial amount on such services, significantly limiting the number of financially viable mobile broadcasting options. Analysys says mobile operators in Western Europe are currently evaluating several technologies, including DAB-IP, T-DMB, DVB-H and TDtv, as well as the option of relying on enhanced 3G networks. For small operators, sharing a DAB-IP or DVB-H broadcasting network with other mobile operators may be the best way to achieve adequate financial returns, it notes. Large operators, on the other hand, can opt to have their own broadcasting networks, with TDtv possibly proving cheaper than DVB-H.
Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe
www.analysys.com