Legacy CRM systems cause problems for customers: study

Staff Writer
18 Mar 2010
00:00

Three quarters of CSPs believe the lack of interoperability between legacy customer management systems in causing a suboptimal customer experience for their customers, according to a recent study.

The study was conducted by Telesperience on behalf of Comverse, which develops products aiming to bridge this gap.

The most pressing issue was seen to be the lack of a unified view of the customer across the uninteroperable legacy systems.

“Legacy customer management infrastructure was designed for a different business paradigm and now inhibits CSPs from meeting their customers’ expectations. Ignoring the problem and bolting on additional systems is increasingly becoming not viable,” says Telesperience research director Teresa Cottam said.

Related content

Follow Telecom Asia Sport!
Comments
No Comments Yet! Be the first to share what you think!
This website uses cookies
This provides customers with a personalized experience and increases the efficiency of visiting the site, allowing us to provide the most efficient service. By using the website and accepting the terms of the policy, you consent to the use of cookies in accordance with the terms of this policy.