Operators cite a better understanding subscriber preferences as driving their investment in subscriber intelligence solutions, according to a new survey by Infonetics Research.
Standards compliance rated relatively low on the list of subscriber intelligence solution selection criteria, with just 22% of respondents saying that this is “very important.”
Also, over half of respondents do not plan to make subscriber information available to outside third parties.
Further, standalone analytics vendors are respondents’ top choice to supply subscriber intelligence solutions, though a large number operators said they plan to build their own analytics tools.