Celestial Tiger Entertainment (CTE) said the premiere of Mexican wrestling show Lucha Underground on KIX on April 25 at 9 pm won its timeslot across regional English general entertainment (GE) channels in the Philippines.
Lucha Underground also propelled the viewership of that timeslot, increasing it by 324% from the year-to-date timeslot average of KIX.
From mega-producer Mark Burnett (Survivor, The Apprentice) and Hollywood hit director Robert Rodriguez (Sin City, Spy Kids), Lucha Underground introduces audiences to the high-flying aerial maneuvers, slingshot moves, dramatic masks, intricate, rapid-fire combinations and distinctive wrestling techniques of lucha libre, one of Mexico’s most popular sports. Fans are promised a ringside seat as masked villains and heroes face off to battle for wrestling supremacy.
KIX said it continues its ratings momentum in the Philippines in 2016. It claims to be one of the Top 3 regional English GE channels and one of the Top 20 channels among more than 120 cable and satellite channels in the Philippines this year.
In addition to Lucha Underground, KIX showcases a variety of first-class combat sport events from around the world including Bellator MMA; World Series of Fighting (WSOF); Road FC; and Enfusion Live, the kickboxing event starring a new generation of fighters.