Beating the numbers game
It's clear to see that operators in the two countries face very different challenges in the deployment of mobile broadband networks. However, as other 3G operators around the world are quick to attest, there is a common theme surrounding all mobile broadband services. It is a complex numbers game, the likes of which operators have never seen before, and delivering services profitably represents a significant challenge.
While the new services will undoubtedly be very popular and attract new revenues, network costs can very easily soar out of control. The big challenge for Chinese and Indian operators over the next 12 months is to effectively manage them in order to maintain margins.
Ilan Seidner is director of marketing communications at RAD Data Communications