Thailand-based Media Research Development Association has awarded Kantar Media a contract to deliver the official multi-platform TV ratings in the country.
The five-year contract, which will begin in 2017, follows a competitive tender process involving Kantar Media, GfK and Video Research.
The service will comprise a representative panel of 3,000 homes to measure multi-platform TV viewing and deliver the official TV ratings currency in Thailand.
When launched, it will include measurements of viewing on TV sets (core TV) as well as viewing on tablets, smartphones and PCs (extended TV), delivering a complete picture of actual TV consumption in Thailand.
Kantar Media and its sister company TNS will begin establishing a specialist audience measurement team in Bangkok within this month.
This announcement follows Kantar Media’s other investments in Asia Pacific, including launches of audience measurement services in Singapore and Malaysia. Digital advertising monitoring in Vietnam and Indonesia are also in the pipeline.