Jumptap has launched a new self-service application for publishers of mobile websites and applications, including iPhone and Android.
Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers.
Jumptap CMO Paran Johar cites preliminary data that show in-app ads are driving click-through rates five times higher than online advertising.
“This presents an enormous opportunity for developers to earn revenue from their applications," Johar said.